Throughout history, the foundation of many ethical business cultures has been built on the ideals of nurturing lasting customer connections, recognizing employee contributions, and contributing to the communities they serve. This traditional view of Corporate Social Responsibility (CSR) is commendable for various reasons, yet it has also fostered a notion that there are limitations to what can be achieved.

Lubricant is an interesting thing. On the one hand, the product is almost exclusively associated with petroleum-based oils. On the other hand, this fluid is what enables machinery to operate well. As such, lubricants remind us that sustainability is also about practices of good maintenance and care.