No people, no money, no clue”—this is the harsh reality many SMEs face when attempting a sustainability transition. While the demand for sustainable development is increasing, implementing this concept in a way that generates business value remains one of the greatest challenges for enterprises.

At DOMI’s forum, “Boss Talk Room – Investing in Sustainability: Business Opportunity or Unnecessary Cost?”, three second-generation SME successors shared their experiences in the sustainability transition. For the first time, they revealed how they integrated sustainability into their business models to achieve long-term value.